Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders, it’s SEO.
Ask some SEO companies about Search Engine Optimization and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies, what is SEO, and two hours later they are more confused then when the conversation started. Not at C3LOCAL. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that the site will be visited by users and more business is generated.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of best practices that C3LOCAL follows to help our clients achieve a better ranking in search engine results.